The Posh
Handwash
Company
The Posh Handwash Company is a start-up boutique toiletries brand with a range of luxury hand washes and creams tailored towards the hospitality industry and select exclusive retailers.
Challenge
We were tasked with creating a suite of packaging for hand washes and creams. The brief was to evoke the product's eccentric English qualities while giving it a cut-through in an increasingly crowded marketplace.
Insight
We developed a brand strategy forming the basis for the creative direction. The branding needed to impart an idiosyncratic personality and the innovative nature of the products, whilst appealing to its niche audience. It was important not to overpower the range, which would ultimately have personalities of their own.
Delivery
Having created the brand marque and corporate collateral, we turned our attention to the packaging. To realise the quintessential Englishness of the brand, we worked closely with an award-winning, international illustrator to bring to life the benefits and key ingredients unique to each product. The final identity and packaging has an intentionally nostalgic feel, juxtaposed with a modern, graphic execution.
Let's make it happen
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