Koji
Koji is a fun, fine dining Japanese experience, celebrating the vibrant zests & precise methodologies of Japanese cuisine & their delicate infusion with fresh European ingredients.
Challenge
We were tasked with redefining and implementing a fresh strategic direction for the restaurant, aiming to attract and engage customers once again following the challenges posed by the pandemic. Our approach included crafting enticing photographs that highlighted not only the culinary delights but also the inviting atmosphere of the establishment. Alongside this, we developed a series of compelling PR images and social media posts designed to captivate both existing and new clientele, ultimately revitalizing their interest and enhancing the restaurant's presence in the community.
Insight
In collaboration with the owner, we selected an award-winning food photographer renowned for their ability to capture the essence and artistry of culinary creations. To complement this, we also engaged a talented reportage photographer to capture candid and dynamic imagery. Our team took the lead in art directing both photographic shoots, ensuring that each shot was thoughtfully composed and styled to achieve maximum visual impact. This careful attention to detail not only highlighted the food’s vibrant colors and textures but also created an engaging narrative that resonates with the intended audience.
Delivery
The positive reactions generated through PR and engaging social media interactions led to a remarkable surge in interest, positioning the restaurant as a premier foodie destination.
As a direct result of this heightened visibility, the restaurant also experienced a significant increase in orders through their recently launched local delivery service. This expansion not only catered to the growing demand but also allowed them to reach new customers.
Let's make it happen
© the marc collective 2026 Cookie Policy