Coco
Der Mer
Coco de Mer, known as the home of sensual pleasure, is renowned for providing luxuriant lingerie and artisanal amorous products to a discerning clientele.
Challenge
Coco De Mer's new owners engaged our team to define and implement a refreshed strategic direction for the brand. The objective to enhance the company's market presence while ensuring to not alienate the loyal and established clientele. This involved conducting thorough market research to identify emerging trends, understanding potential customers' preferences, and revitalizing the brand's messaging. By striking this balance, we intend to foster brand loyalty while expanding Coco De Mer's reach in the competitive landscape.
Insight
We conducted focus groups and phone interviews with existing clients and followers to gather valuable insights. We then used these research findings to create a comprehensive business brand book outling all aspects of the brand and the behaviors of its followers. Because of its depth and accuracy, the brand book quickly became the roadmap for Coco De Mer's future and has been essential in the brand's development.
Delivery
Following the hugely well-received internal brand book, we art directed the new Autumn/Winter campaign, focusing on creating a visually striking narrative that captured the essence of the brand's evocative identity.
Building on the momentum from the Autumn/Winter launch, we transitioned straight into the Spring/Summer campaign. The campaign proved to be Coco de Mer's most successful to date, with an exclusive launch in GQ magazine, attracting significant attention and enhancing brand visibility.
Ensuring continuity for their clients.
Coco De Mer brand alignment
Having defined the brand shift for Coco De Mer, it was essential to create a seamless experience for clients, particularly for those already familiar with the brand. The focus was on developing a fluid brand journey that connected with customers at various touchpoints.
Key areas, such as points of sale, were carefully considered to ensure that the esthetic tied in with the new brand direction. Product packaging also played a critical role. It had to be visually appealing and reflective of the brand’s ethos. By addressing these areas, the brand aimed to retain its existing clientele while appealing to new customers through a well-defined and integrated experience.
Let's make it happen
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