Holland & Holland
Holland & Holland produces some of England’s finest Gun, Rifles and Hunt Clothing, with an enviable heritage dating back to the 1850’s.
Challenge
We were commissioned by Holland & Holland to create their Autumn/Winter campaign, which involved a comprehensive suite of services including art direction, photography, and print production. Our team worked closely with Holland & Holland to develop a concept that highlighted the unique features of the new seasonal collection.
Insight
Before embarking on any creative, we thoroughly researched Holland & Holland's brand world and extensively profiled the customer base to determine the direction in which to steer the campaign material. Only after this did we select the photographer and cast the models to ensure they would connect with the core Holland & Holland clientele.
Organising a tour of the estate prior to the shoot, we meticulously planned the shot list, pairing Holland and Holland's exquisite clothes and accessories with specific rooms and locations around the estate. With only one day to capture all the images required, we had two photographers and two creative teams working in tandem.
Delivery
We art directed stong brand focused imagery coupled with elegant typography for Holland & Holland’s Autumn/Winter campaign. Having creative control allowed us to include more brand attributes, capturing Holland & Holland’s craftsmanship, through its beautiful, handcrafted accessories. The imagery perfectly expressed the brand values, evoking romance, elegance and heritage. Through the success of the Autumn/Winter campaign, we were tasked with creating the Spring/Summer campaign.
From tweed and breeks to
diaphanous silks
Through the success of the Autumn/Winter campaign, we were tasked with creating the Spring/Summer campaign.
The planned photoshoot in Namibia was cancelled due to the tight turnaround required, so we had to shoot in England. We created a breezy colonial setting by hiring film production lighting to emulate sunshine streaming through the wooden shutters. The theme of the season's ' Birds of Africa' was created by projecting stunning illustrations onto the walls. The result was a unique set of campaign imagery.
Let's make it happen
© the marc collective 2026 Cookie Policy