Coco De Mer
Brand Alignment
Print Design
Art Direction
Photography
Film
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Coco de Mer, known as the home of sensual pleasure, is renowned for providing luxuriant lingerie and artisanal amorous products to a discerning clientele.
Challenge
We were commissioned to define and implement the brand’s new strategic direction and create the latest campaign to reflect this.
Insight
Conducting focus groups and phone interviews we translated the research findings into the creation of a comprehensive brand book covering all facets of the brand and the behaviours of its followers. Due to its depth and accuracy, the brand book quickly formed the roadmap for the brand moving forward and has been key to developing the Coco De Mer brand to this day.
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Delivery
Following the hugely well received internal brand book, we art directed the 2013 Autumn Winter campaign followed by the Spring Summer 2014 campaign, Coco de Mer’s most successful campaign ever, with an exclusive launch in GQ magazine.stomer-based touch points to create a fluid customer brand journey which included: new hang tags, hangers, bags, lookbooks and fashion show invitations.
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