Holland & Holland
Brand Communications
Art Direction
Photography
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Holland & Holland produces some of England’s finest Gun, Rifles and Hunt Clothing, with an enviable heritage dating back to the 1850’s.
Challenge
We were commissioned to art direct and produce the Autumn/Winter campaign including advertising and lookbooks.
Insight
To begin we thoroughly researched Holland & Holland’s brand world, as well as extensively profiling the customer base to determine the direction in which to steer the campaign material.
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Delivery
We art directed strong brand imagery coupled with elegant typography for Holland & Holland’s Autumn/Winter campaign. Having creative control allowed us to include more brand attributes, capturing Holland & Holland’s craftsmanship, through its beautiful, handcrafted accessories. The imagery perfectly expressed the brand values, evoking romance, elegance and heritage. Through the success of the Autumn/Winter campaign, we were tasked with creating the Spring/Summer campaign.
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