RN74
RN74 Wines Ltd is an independent wine broker based in London. Their name draws inspiration from Route Nationale 74 (RN74), the legendary route through Burgundy, also known as the Route des Grand Crus.
Challenge
The marc collective was approached to create a comprehensive brand identity and brand toolkit, alongside captivating printed collateral, for the newly formed wine broker, ensureing an emphasis on their niche of specializing exclusively in Burgundian wine, known for its rich heritage and exceptional quality.
Insight
The brand toolkit included a distinctive logo, carefully selected color palettes inspired by the rich hues of Burgundy vineyards, and typography reflecting elegance and sophistication. Additionally, we designed various printed collateral materials, such as business cards, brochures, and tasting notes, all crafted to convey the luxury and exclusivity associated with Burgundian wines.
Delivery
To start, we conducted an in-depth research of Burgundian wine, identifying key attributes that differentiate this region's offerings, such as terroir and traditional winemaking techniques. This research informed our approach to developing a cohesive brand identity that not only resonates with connoisseurs but also captures the essence of the Burgundy region.
Let's make it happen
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